1.The headline for a Patagonia jacket reads, “Don’t Buy ThisJacket” This headline is designed to be a(n) ________ headline.

a. informative

b. command

c. question

d. imperative

e. benefit

2. To make a successful viral message, digital mediadesigners should

a. refrain from using real people and real situations.

b. make the message look like TV or print ads.

c. be realistic and not try to create a “wow factor.”

d. avoid using gimmicks like thanking users with free stuff.

e. try to collaborate with a partner that can enhance yourmessage

3. In a(n) ________ commercial for an Internet marketingcompany, a representative for the company’s podcast explained howthe company could help listeners “target the customers that count”with an easy-to-use platform that allows small businesses toincrease its exposure through social media advertising.

a. testimonial

b. slice-of-life

c. animated

d. straight announcement

e. demonstration