1.The Marketing manager for a digital newsletter is evaluating the new customer acquisition strategy for the upcoming year. A subscription costs $20 per year. Prospecting efforts are concentrated in 3 channels. The historical performance is provided below.

podcast ad |direct mail digital display total Media costs $ 60,000 $ 80,000 $ 40,000 $ 180,000 customers acquired 4,000 2,500 1,600 annual subscription $ 20.00 $ 20.00 $ 20.00 retention rate 30% 50% 40% Given this information how would you allocate the spending (assume same $180,000 spending as last year) Explain your rationale for your allocation. (5 points)