1.The most successful products are the ones which _______________. A) are the lowest price B) are the highest quality C) come from the most popular brand

D) fulfill an unmet need

2.Bonnie is conducting a SWOT on her healthy snack business. In which part of the SWOT will she discover social trends in the food industry? A) Opportunities B) Threats C) Weaknesses D) Strengths 3.Which of the following factors would have the greatest influence on customer value? A) quality and popularity B) price and customer satisfaction C) benefit and price D) price and management style