1-The textbook suggests a social media policy should include all the following sections

EXCEPT

Roles and responsibilities

Brand guidelines

Rules and regulations

Account credentials

2-If a brand sees a negative comment on social media, the first thing it should do is delete the comment.

True

False

3-A social media response flowchart can serve as an effective tool for

a-assessing the nature of social comments

b-communicating the company's social media policy

c-selecting an appropriate response strategy to social comments

d-defining the roles and responsibilities of the crisis team

-Both A and B are correct

-Both C and D are correct

-Both A and C are correct

4-A company that does not have a presence on social media does not need a social media policy for its employees.

True

False

5-Some companies are immune to a social media crisis due to the industry they are in.

True

False

6- A social media policy outlines how an organization and its employees should conduct themselves online.

True

False

7- The process of identifying a potential social media crisis includes

a-Listening and monitoring procedures

b-Defining roles and responsibilities for team members

C-Outlining legal and security risks d-Setting crisis parameters and watching for data spikes -Both A and B are correct -Both A and D are correct -Both B and C are correct

8-According to the textbook,

are issues that do not escalate beyond the

attention of the company's social media or customer service team.

Code green

Code red

Code yellow

Code blue

9- Which of the following is NOT one of the benefits of social media policies for businesses listed in the textbook?

-Reinforces brand consistency on social media.

-Prevents the company from being held liable for employee actions on social

media.

-Protects a company's reputation online.

-Enables the company to act if an employee violates the policy.

-Enables the company to require employees to advocate for the business on their

personal accounts.

10- A social media crisis response plan includes: