Question
1-The textbook suggests a social media policy should include all the following sections EXCEPT Roles and responsibilities Brand guidelines Rules and regulations Account credentials 2-If
1-The textbook suggests a social media policy should include all the following sections
EXCEPT
Roles and responsibilities
Brand guidelines
Rules and regulations
Account credentials
2-If a brand sees a negative comment on social media, the first thing it should do is delete the comment.
True
False
3-A social media response flowchart can serve as an effective tool for
a-assessing the nature of social comments
b-communicating the company's social media policy
c-selecting an appropriate response strategy to social comments
d-defining the roles and responsibilities of the crisis team
-Both A and B are correct
-Both C and D are correct
-Both A and C are correct
4-A company that does not have a presence on social media does not need a social media policy for its employees.
True
False
5-Some companies are immune to a social media crisis due to the industry they are in.
True
False
6- A social media policy outlines how an organization and its employees should conduct themselves online.
True
False
7- The process of identifying a potential social media crisis includes
a-Listening and monitoring procedures
b-Defining roles and responsibilities for team members
C-Outlining legal and security risks d-Setting crisis parameters and watching for data spikes -Both A and B are correct -Both A and D are correct -Both B and C are correct
8-According to the textbook,
are issues that do not escalate beyond the
attention of the company's social media or customer service team.
Code green
Code red
Code yellow
Code blue
9- Which of the following is NOT one of the benefits of social media policies for businesses listed in the textbook?
-Reinforces brand consistency on social media.
-Prevents the company from being held liable for employee actions on social
media.
-Protects a company's reputation online.
-Enables the company to act if an employee violates the policy.
-Enables the company to require employees to advocate for the business on their
personal accounts.
10- A social media crisis response plan includes:
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