1.Think about the entire marketing mix for TBSL. What MRD metrics discussed in this chapter apply to TBSL for the various parts of the marketing mix?

2.Does the company's mission to feed hungry children make profitability metrics more or less applicable to the company? Given the company's mission, can you think of additional metrics that might apply to TBSL that would not be relevant to other companies?

3.As companies such as TBSL rely more heavily on social and digital media to promote their products, how might the large quantities of data generated by these platforms actually inhibit the systematic use of MRD?