Question
1.Think of recent advertising campaigns you have seen. Do you think the modern population constitution has been reflected in those? If not, what may be
1.Think of recent advertising campaigns you have seen. Do you think the modern population constitution has been reflected in those? If not, what may be the reasons for not portraying current family and household compositions?
2.Some specialists argue that acknowledging the “modern family household” in promotional messages is just lip service. Do you agree? What potential positive outcomes could be realized with campaigns reflecting today’s society?
3.What can marketers do to stay informed about trends in the population?
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1 In my opinion in view of the various communication campaigns I saw before leaving France I dont really think that the modern constitution of the population is reflected in them It is true that there ...
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Advertising & Promotion An Integrated Marketing Communications Perspective
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
5th Canadian Edition
70891303, 978-0070891302
