1.To accurately track campaign traffic to your site with Google Analytics, you must...

Add URL parameters to all inbound links

Coordinate SEM and display efforts

Assign attribution

Set up a campaign goal

Utilize CTR

2.A user clicked on a banner ad, came to our website directly, clicked on paid search, clicked through via social media, and finally to our site via an email link. In a linear attribution model the paid search receives how much credit?

0%

10%

20%

25%

100%

3.Without URL parameters, Google will recognize traffic from standalone email clients like Outlook and classify it as source of "email"

True

False

4.Third party ad tracking relies on all but

Cookies

Google Analytics

Inventory

Ad servers

Pixels