1.Upon graduating from Kellogg, you end up working for Comcast. In many areas of the US, Xfinity (Comcast's cable internet service) is a monopolist for fast internet service and it is for these markets that you are asked to reevaluate the product offerings and pricing strategy.

After extensive market research, it has determined that its customers fall into three categories: Gamers, Streamers and Casual users. Gamers are willing to pay more for their internet service than are Streamers and Casual users. The willingness to pay for a month's service with connections of different speeds for a typical Streamer, Gamer and Casual user is shown in the table below: