1.Using NAICS Identify the industry which Sport shoes business is part of

2.Select a source of competitive advantage that you recommend for your Sport shoes service (i.e. Cost, Product/Service Differentiation, and Niche)?

3.Develop a Business mission statement for Sport shoes service and provide a breakdown as per the four essential questions your company's mission statement must answer: What do we do? How do we do it? Whom do we do it for? What value are we bringing?

4.Develop at least three (3) SMART Marketing Objectives .

5.Explain shoes business and provide some rationale for the work in items 1 - 4 above.