Question
1-Using the Excel file (HW04_conjoint_data.xls) in the Exam_HW Module perform the following analysis. Tradeoff between price and memory for: What should be the price of
1-Using the Excel file ("HW04_conjoint_data.xls") in the "Exam_HW" Module perform the following analysis.
- Tradeoff between price and memory for:
What should be the price of 2 GB of memory for the following products?
| Brand | Screen Size | Memory | Price |
| Del | 14 inch | 4 GB | ? |
| Del | 14 inch | 2 GB | 450 |
- Market share forecast for each brand for:
| Del | 14 inch | 4 GB | 450 |
| HP | 14 inch | 4 GB | 450 |
| MAC | 14 inch | 4 GB | 450 |
- Attribute importance.
What are features of importance?
Conjoint Analysis
| Utilities Table Based on the Usual Degrees of Freedom | ||||
| Label | Utility | Variable | ||
| Intercept | 6.75 | Intercept | ||
| Brand Del | -1 | Class.BrandDel | ||
| Brand HP | 0 | Class.BrandHP | ||
| Brand MAC | 1 | Class.BrandMAC | ||
| Screen 14 inch | -0.25 | Class.Screen14_inch | ||
| Screen 15.6 inch | 0.25 | Class.Screen15_6_inch | ||
| Memory 2 GB | -1.0833 | Class.Memory2_GB | ||
| Memory 4 GB | -0.4167 | Class.Memory4_GB | ||
| Memory 6 GB | 0.4167 | Class.Memory6_GB | ||
| Memory 8 GB | 1.0833 | Class.Memory8_GB | ||
| price 400 | 1.25 | Class.price400 | ||
| price 450 | 0 | Class.price450 | ||
| price 500 | -1.25 | Class.price500 |
Conjoint Data
| Brand | Screen | Memory | price | rating |
| Del | 14 inch | 2 GB | $499.99 | 3 |
| Del | 14 inch | 2 GB | $449.99 | 4 |
| Del | 14 inch | 2 GB | $399.99 | 6 |
| Del | 14 inch | 4 GB | $499.99 | 4 |
| Del | 14 inch | 4 GB | $449.99 | 5 |
| Del | 14 inch | 4 GB | $399.99 | 6 |
| Del | 14 inch | 6 GB | $499.99 | 5 |
| Del | 14 inch | 6 GB | $449.99 | 6 |
| Del | 14 inch | 6 GB | $399.99 | 7 |
| Del | 14 inch | 8 GB | $499.99 | 5 |
| Del | 14 inch | 8 GB | $449.99 | 7 |
| Del | 14 inch | 8 GB | $399.99 | 8 |
| Del | 15.6 inch | 2 GB | $499.99 | 4 |
| Del | 15.6 inch | 2 GB | $449.99 | 5 |
| Del | 15.6 inch | 2 GB | $399.99 | 6 |
| Del | 15.6 inch | 4 GB | $499.99 | 4 |
| Del | 15.6 inch | 4 GB | $449.99 | 6 |
| Del | 15.6 inch | 4 GB | $399.99 | 7 |
| Del | 15.6 inch | 6 GB | $499.99 | 5 |
| Del | 15.6 inch | 6 GB | $449.99 | 6 |
| Del | 15.6 inch | 6 GB | $399.99 | 8 |
| Del | 15.6 inch | 8 GB | $499.99 | 6 |
| Del | 15.6 inch | 8 GB | $449.99 | 7 |
| Del | 15.6 inch | 8 GB | $399.99 | 8 |
| HP | 14 inch | 2 GB | $499.99 | 4 |
| HP | 14 inch | 2 GB | $449.99 | 5 |
| HP | 14 inch | 2 GB | $399.99 | 7 |
| HP | 14 inch | 4 GB | $499.99 | 5 |
| HP | 14 inch | 4 GB | $449.99 | 6 |
| HP | 14 inch | 4 GB | $399.99 | 7 |
| HP | 14 inch | 6 GB | $499.99 | 6 |
| HP | 14 inch | 6 GB | $449.99 | 7 |
| HP | 14 inch | 6 GB | $399.99 | 8 |
| HP | 14 inch | 8 GB | $499.99 | 6 |
| HP | 14 inch | 8 GB | $449.99 | 8 |
| HP | 14 inch | 8 GB | $399.99 | 9 |
| HP | 15.6 inch | 2 GB | $499.99 | 5 |
| HP | 15.6 inch | 2 GB | $449.99 | 6 |
| HP | 15.6 inch | 2 GB | $399.99 | 7 |
| HP | 15.6 inch | 4 GB | $499.99 | 5 |
| HP | 15.6 inch | 4 GB | $449.99 | 7 |
| HP | 15.6 inch | 4 GB | $399.99 | 8 |
| HP | 15.6 inch | 6 GB | $499.99 | 6 |
| HP | 15.6 inch | 6 GB | $449.99 | 7 |
| HP | 15.6 inch | 6 GB | $399.99 | 9 |
| HP | 15.6 inch | 8 GB | $499.99 | 7 |
| HP | 15.6 inch | 8 GB | $449.99 | 8 |
| HP | 15.6 inch | 8 GB | $399.99 | 9 |
| MAC | 14 inch | 2 GB | $499.99 | 5 |
| MAC | 14 inch | 2 GB | $449.99 | 6 |
| MAC | 14 inch | 2 GB | $399.99 | 8 |
| MAC | 14 inch | 4 GB | $499.99 | 6 |
| MAC | 14 inch | 4 GB | $449.99 | 7 |
| MAC | 14 inch | 4 GB | $399.99 | 8 |
| MAC | 14 inch | 6 GB | $499.99 | 7 |
| MAC | 14 inch | 6 GB | $449.99 | 8 |
| MAC | 14 inch | 6 GB | $399.99 | 9 |
| MAC | 14 inch | 8 GB | $499.99 | 7 |
| MAC | 14 inch | 8 GB | $449.99 | 9 |
| MAC | 14 inch | 8 GB | $399.99 | 10 |
| MAC | 15.6 inch | 2 GB | $499.99 | 6 |
| MAC | 15.6 inch | 2 GB | $449.99 | 7 |
| MAC | 15.6 inch | 2 GB | $399.99 | 8 |
| MAC | 15.6 inch | 4 GB | $499.99 | 6 |
| MAC | 15.6 inch | 4 GB | $449.99 | 8 |
| MAC | 15.6 inch | 4 GB | $399.99 | 9 |
| MAC | 15.6 inch | 6 GB | $499.99 | 7 |
| MAC | 15.6 inch | 6 GB | $449.99 | 8 |
| MAC | 15.6 inch | 6 GB | $399.99 | 10 |
| MAC | 15.6 inch | 8 GB | $499.99 | 8 |
| MAC | 15.6 inch | 8 GB | $449.99 | 9 |
| MAC | 15.6 inch | 8 GB | $399.99 | 10 |
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Advanced Engineering Mathematics
Authors: Erwin Kreyszig
10th edition
470458364, 470458365, 978-0470458365
