1.What are the advantages and disadvantages of using licensing as a market-entry tool? Give 5 examples of companies from different countries that use licensing as a global marketing strategy.

2. The President of ABC Corporation from Hartford, CT comes to you with a license offer from a company in Tokyo. In return for sharing the companys patents and know-how, the Japanese company will pay a license fee of 7% of the ex-factory price of all products sold based on the U.S. companys license. The President of ABC Corp. wants your advice. What would you tell her?