1.What changes in theMacroenvironment have made the success of Qualtrics possible?

2What factors in the Microenvironment will Qualtrics need to consider going forward?Are there any that they can ignore?Explain

3Considering the entire marketing information system as shown on page 100 of your textbook, where does Qualtrics fit?What components of the marketing information system are facilitated by Qualtrics and which arenot addressed by Qualtrics?

4.Consider the three research approaches discussed on page 107.Which approach(es) is (are) best facilitated by Qualtrics.

5What challenges does Qualtrics face in the future?