1.What do search engines use to trust that a local business is an appropriate place for which users are looking?

Select an answer:

citations

locations

websites

addresses

2.How can you best explain server-side caching with web pages?

Select an answer:

A database returns the content of a page once, and then remembers the requester to return the content the next time the page is requested.

A web server interacts with a database once, and then saves a copy of the page content on the server.

A web browser accesses a database once, and then saves a copy of the page content in the server.

A web server interacts with a database once, and then remembers the database the next time the page is requested.

3.The "ten blue links" are _____.

Select an answer:

enhanced results that appear on a search engine result page

paid listings that appear on a search engine result page

organic results that appear on a search engine result page

blended results that appear on a search engine result page

4.What are the keys to content optimization?

Select an answer:

having tight, relevant themes and building trust

having tight, relevant themes and receiving clicks

finding the right balance between content and customer needs

finding the right balance between your website and customer needs

5.How will search engines deal with a poor site structure?

Select an answer:

The search engines will rearrange the poor site structure into a better structure.

The search engines will continue coming back to the site in the event the site structure is fixed.

The search engines will not recommend the site to other users.

The search engines will dig deeper until they understand the site structure.

6.In which non-text element would you use a title attribute?

Select an answer:

images used as a lin

images with captions

structured data

metadata

7.Once goals and objectives are clearly defined, what should a successful company do next in its content strategy?

Select an answer:

Understand its key audience and its key audience's needs.

Maintain a healthy respect for the company's online reputation management.

Revise the goals and objectives to include those that do not necessarily relate to the bottom line.

Ensure that everyone in its organization buys in to the strategy.

8.Which type of internal link cross-references information on your website?

Select an answer:

navigational links

contextual links

anchor text links

bouncing links

9.How can the Google Search Console indicate problems you might be having with your web server configurations?

Select an answer:

with the Sitemaps function

with the Fetch as Google function

with the Crawl Stats function

with the Crawl Errors function

10.You run a florist shop that both operates at a physical location and sells over the internet. Which search problem must you consider with mobile devices, but not with laptop and desktop computers?

Select an answer:

Your website needs to have a keyword analytics service to keep track of hits on your website.

Your website must provide directions to your store's brick-and-mortar location.

Because there are no keyboards, misspellings and shortened keywords must be compensated for.

Because mobile devices are less expensive than computers, more people will access your website.

11.In which link-building opportunity are you directly competing with another website in a "win-win" situation?

Select an answer:

Engaging in guest authoring

providing gap-filling content on your site

posting educational content on your site

analysing backlinks of other websites

12.Which hashtag can position your content in front of the web analytics community?

Select an answer:

#data

#measure

#tellme

#metrics

13.Why should you use cells on the left side of a keyword distribution spreadsheet?

Select an answer:

Use these cells to show pages that are not your Home Page or About Page.

Use these cells to add new pages to the content on your website.

Use these cells to display the URL of the relevant page on your website.

Use these cells to show the hierarchy of the various pages of your website.

14.Among the various pieces of data in the Moz Link Explorer, which one indicates the ability of your Home Page to influence rankings?

Select an answer:

Linking Domains

Domain Authority

Page Authority

Inbound Links

15.Which markup type is the most popular to provide a syntax, which will help search engines identify specific types of content on your website?

Select an answer:

XML

schema microdata

RDFa

recipe text

16.How do e-commerce websites differ from other websites, as far as search engine optimization (SEO) is concerned?

Select an answer:

Reviews and discussions regarding a company's products are usually made inside the website.

E-commerce websites do not have a social media presence for SEO to identify.

SEO is not sophisticated enough to deal with e-commerce websites.

The products a company sells are often discussed outside the bounds of the website.

17.Which factors are involved in search engine optimization?

Select an answer:

relevance and authority

frequency and relevance

clicks and referrals

coding and authority

18.How can you optimize your presence on social media?

Select an answer:

Limit yourself to the social media networks your customers are using

Place as many social media buttons as you can on your webpage.

Publish your content with the expectation that it will be shared across social media platforms.

Avoid using hashtags in your social media builds.

19.Which feature in the Moz Keyword Explorer tool provides you with a relevancy score and an estimated monthly search volume?

Select an answer:

Keyword Overview

Keyword Lists

Keyword Suggestions

SERP Analysis

20.If you are using HTML for your webpages, why will you include style sheets?

Select an answer:

Style sheets are the part of HTML that search engines look for to determine the type of business you have.

Style sheets convert HTML language to JavaScript language to provide animations on your webpage.

Style sheets provide elements, such as videos, that a search engine can look at so it does not have to look only at code.

Style sheets are extra instructions that define the visible elements on a webpage.

21.How do search engines "see" images, files, slideshows, and other visuals on a webpage?

Select an answer:

by analysing the sharing

by the indexing

by text that explains the visuals

by the number of visuals on a webpage

22. Where do you set the rules to control how search engines crawl through your website?

Select an answer

robots.txt

xml sitemaps

html sitemaps

no-index meta tag