1.What do you call a completed activity that is important to the success of your business?

Touch

Event

Action

Conversion

Impression

2.Which of the following is an example of a performance target?

0.2% increase in conversions

Items sold online

Number of downloads

Drive awareness of new product feature

Monthly book purchases

3.Tracking code utilizes which programming language?

SQL

C+

Java

JavaScript

HDML

4.Once Google Analytics processes the data, it's stored in a database where it can't be changed

True

False