1.What forces are defining the new marketing realities (recent trends) and what capabilities must companies develop to adapt to them?

2. How is business-to-business marketing different from end consumer, fast moving consumer products marketing?

3.In what ways can a company divide the consumer market into segments and then determine which segments to target?

4.What challenges does a company face in developing new products and services and how can a company organize to successfully create new products?

5.What is an integrated marketing communications program? Find an example concerning a product/company and describe its communications program.