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1.What is ad serving and how does it relate to targeting an ad to the correct target audience. 2.What is online display advertising, and how
1.What is ad serving and how does it relate to targeting an ad to the correct target audience.
2.What is online display advertising, and how does it relate to offline display advertising?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
