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1.What is demand forecasting? Which forecasting techniques are used for new products? What about existing products? How do you measure the forecast accuracy?
1.What is demand forecasting? Which forecasting techniques are used for new products? What about existing products? How do you measure the forecast accuracy?
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
9781292016924
