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1)What is salesforce.com's business model? What are the key success factors in the company's business? How will these be observable from the company's financial performance?

1)What is salesforce.com's business model? What are the key success factors in the company's business? How will these be observable from the company's financial performance? 2)How successful has the company been recently? What is your assessment of the company's financial performance?

3)How does salesforce.com recognize subscription revenue? Is it consistent with GAAP? Evaluate the impact on the company's financial statements if the company had always recognized revenue at the time a contract was signed, instead of deferring revenue over time?

4)How does salesforce.com account for sales commissions? Are these accounting methods in accordance with GAAP? Evaluate the impact on the company's financial statements if the company had always expensed sales commissions instead of capitalizing and amortizing them over time.

5)Do you think the company's shares are worth more or less than $100 per share? Should Southern Cross Capital add shares of SalesForce.com to its Growth Service Fund?

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