1.What term describes the group of customers who share common wants and needs? A. marketing B. distribution C. marketing mix D. market 2. What is the term for a pathway to direct products to consumers? direct distribution indirect distribution channel of distribution all of the above 53.090? 3. Market research gathers and analyzes what information? the size of a market the location of a market the makeup of a market all of the above cow? 4. Which of these terms describes facts about a population? A. test-market B. gender C. demographics D. target market 5. What step of product development involves brainstorming? generate ideas develop a business plan test-market a product introduce the product 53.090? 6. What step of product development involves making a prototype? * screen ideas develop the product test-market the product introduce the product 53.0.00? 7. What term describes the division of a market for a product into groups of customers who have the same needs and traits? target market test market market segmentation Audience .0090? 8. Which term refers to a model of a new product used to test how it can be made? * A. prototype B. test-market C. brainstorm D. Segmentation 9. To market a product successfully, a company has to A. spend a lot of money on advertising. B. understand what people want to buy. C. hire sales representatives. D. make sure they have a large inventory of their product. 10. Some people support the inclusion in the marketing mix of a fth p, which stands for purchasing. preferences. people. Parts. $3.090? 1'|.Advertising is part of the marketing function called A. distribution. B. nancing. C. promotion. D. Selling. 12. Selecting the right channel of distribution is part of the marketing mix strategy called product. place. price. Promotion. .0090? 13. Market researchers commonly ask shoppers to A. buy a product to get an opinion of it. B. help develop product strategies. C. tell them how to best produce and market products and services. D. respond to surveys to discover their wants and needs. 14. Demographics DO NOT include A. gender. B. behavioral characteristics. C. location. D. income. E. Other: 15. The goal of test-marketing a product is to A. collect customers' responses. B. see if a profit can be made. C. determine the best way to promote a product. D. test the channels of distribution