Question
1)What was the effect of the promotion on sales? Was that effect the $9,197 average increase in sales estimated by Daniel E., the CMO? 2)Based
1)What was the effect of the promotion on sales? Was that effect the $9,197 average increase in
sales estimated by Daniel E., the CMO?
2)Based on your analysis of the data, should the company implement this strategy in other
locations across Ontario next month? Recall that any decision undertaken by the company
should be for the benefit of shareholders.
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Fundamentals of Multinational Finance
Authors: Michael H. Moffett, Arthur I. Stonehill, David K. Eiteman
5th edition
205989756, 978-0205989751
