1.What was the fundamental issue in CISCO's SC?

2. What was the main cause of CISCO's SC failure in 2001?

3. How did incentives work between CISCO & suppliers pre-2001?

4. Why was incentive misalignment NOT an issue at CISCO pre-2001?

5. What could CISCO have done to avoid the disaster, had they started all over?

6. Incentive problems (from the article):Why do incentives get out of line?

Once causes of incentive issues are identified. How do you bring incentives back in line?