1.what your authors means by a firm having a market orientation. give a specific example of a firm or firm's product(s) that exhibit a market orientation. This includes service based firms and products as well

2. explain the relationship between satisfaction and retention (repurchase). Make sure that you touch on the factors which causes the relationship. Why is the correlation between dissatisfaction and defection so strong? Given the implications between the relationship between customer satisfaction and retention, explain why a marketer (company) should continue to strive for high customer satisfaction