1.When Coca-Cola traded their soft drink for wine in Slovenia, the company was engaged in:

A.Exchange control.

B.Countertrade.

C.Tariff trading.

D.Quota trade.

E.Global bargaining

2. In the global marketplace. Production invention

A. is the most inexpensive solution to production introduction

B. is the most localized solution to production introduction

C. is the most global solution to the production introduction

D. is the least commonly enjoyed option to production introduction

E. is the most commonly employed option to the production introduction

3.Psychographics is the segmentation method that delves into how consumers

A. adjust to demographic changes

B.allocate scarce incomes to a variety of goods and services

C.describe themselves

d.value their livelihoods.

E. all of these

4.the type of global entry expansions that has the greatest risk and yet generally the highest profit potential is

A. a joint venture with a foreign partner

B. a joint venture with a local partner

C. a direct exporting by the firm without an export agent

D.a sales and marketing office in the foreign market

E. franchising but no licensing

F. a direct investment in a Wholly -owend Foreign Enterprise.

5.The wheel of retailing means

A. a retail format or individual competitior should always be scanning the environment for a new,cheaper retailer looming on the horizen that may pre-empt its current success.

B.bricks and mortar stores are endangered with the advent of the online store

C. this is a life cycle to bricks-and-mortar retailer formats that is very predictable

D.that fashions recycle and prices assortment over several years may repeat

E.when a retailer first enters the market, prices will be very competitive, then they will decline just as any other product or service experiences as it moves through PLC.