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1-When you are shopping, which channel of distribution do you choose - a wholesaler, a distributor and/or a retailer? What role does each play in

1-When you are shopping, which channel of distribution do you choose - a wholesaler, a distributor and/or a retailer? What role does each play in a marketing distribution strategy?

2-In this discussion we are taking a look at the importance of marketing channels in the place P of marketing. Why are marketing channels so important to marketing and what's the principle behind a marketing channel distribution strategy?

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