1.Which of the following are considered uncontrollable factors in marketing?

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

1. economy
2. legal environment
3. customer retention
4. social-cultural mileu
5. product innovation

2. Marketing is different from trading in that :

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

1. Trading embraces the marketing concept
2. Marketers compete on prices; traders compete on costs.
3. Success in marketing is planned; success in trading is random.
4. Marketing focuses on consumers' needs and wants; trading focuses on selling.
5. Trading's philosophy: Have a good mousetrap - it will sell

3. Which of the following relates to 'Non-Traditional Marketing"?

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

1. Guerilla marketing
2. People marketing
3. Place marketing
4. Idea marketing
5. Philanthropy marketing
6. Social media marketing.

4. Which of the following are accepted axioms in Marketing?

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

1. Consumers are always seeking bargain prices.
2. Marketing is a behavioral science
3. Marketing is transactional
4. A product is a means to a consumer achieving her end goal.
5. Marketers are part of the solution

5. Joe has invested $600,000 in his solar lamp manufacturing unit. If Joe's Solar Lamps sells each unit at a price of $100, the manufacturing cost of that unit is $30, the cost of shipping it to the retailer is $5/lamp, and the company pays it salesman 5% commission, the break-even point for the product is ______.

A,60.000

B, 6.000

C, 10.000

D, 20.000

6, Marketing as a discipline has evolved over the past 100 years. Which of the following are the current accepted ideas in Marketing?

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

A, Consumers have become sensitive to the impact of the products markted on society and environment.

B, Market disequilibrium is desirable

C, Consumers seek lowest price.

D, A product's price is determined by its total cost

E, Demand creates supply

7, What are the characteristics of a good market segment?

[Mark all answers that are correct to receive the full points. Each wrong answer results in a partial loss of points assigned to the question; however, negative overall score for the question is prohibited.]

A, is actionable

B, has above average household income

C, is identifiable

D, is close to production facility

E, is accessible

F, is substantial

8, 'Margin percentage' is defined as ____________.

[If more than one answer appears to be correct, choose the most complete answer.]

A, (price-cost)/cost

B, (Sales-BE point)/Sales

C, (price-cost)/price

D, (Sales-BE point)/BE point