1.Which of the following do many firms develop formal versions of to address who their target market and how to reach them?

Select one:

a.Marketing mix

b.Marketing plan

c.Marketing priority list

d.Market vision statement

2.A well-designed marketing plan primarily serves which of the following purposes?

Select one:

a.It satisfies marketing regulations.

b.It is useful as a public relations tool.

c.It announces the formation of a new enterprise.

d.It defines a campaign's structure and assigns duties.

3.Your products are sold only online. You have made many claims about the quality of your products, but online reviews have shown that consumers are not pleased with their purchases. While you have a generous return policy, you have counted on consumers accepting your product as-is and not taking the time to return the item. Which of the following ethical influences is described here?

Select one:

a.Dissonance

b.Exploitation

c.Paradigms

d.Vulnerability

4.Cigarette companies and fast food restaurants are frequently criticized for advertising to appeal to children. Which of the following ethical influences does this describe?

Select one:

a.Dissonance

b.Exploitation

c.Stereotyping

d.Vulnerability