1.Which of the following is not an element of the externalmarket environment?

a.Technological environment

b.Direct environment

c.Economic environment

d.Cultural and social environment

e.Political and legal environment

2.When looking for attractive opportunities, a marketing managerfor a clothing manufacturer should consider:

a.the firm’s capability to produce.

b.the firm’s financial strengths.

c.whether the firm has good relations with established clothingretailers.

d.the firm’s brand awareness.

e.all of the above.

3. _____ is a kind ofcompetitive situation where at least some consumers see themarketing mixes being offered by firms as different.

a.Monopoly

b.Monopolistic competition

c.Pure competition

d.Oligopoly

e.Regulatedcompetition

4.In order to identify potential competitors, itis important to take the viewpoint of _____ when conducting acompetitor analysis.

a.competitive rivals

b.brand managers

c.target customers

d.supply chain partners

e.futurists

5. Which of the following isthe primary function of the North American Free Trade Agreement(NAFTA)?

a.To restrict trade between the U.S. and Canada

b.To explore the concept of creating a trade-restricted zone for34 countries across North, South, and Central America

c.To reshape the rules of trade among the United States, Canada,and Mexico

d.To eliminate the need to adjust strategies to reach submarketsof consumers

6. Which of the followingfederal laws passed by the Congress in the United States prohibitsfake advertising allowances or discrimination in helpoffered?

a.Clayton Act

b.Sherman Act

c.Magnuson-Moss Act

d.Robinson-Patman Act

7.With reference to the measures of national income, grossdomestic product (GDP) differs from gross national income (GNI) inthat GDP:

a.only includes the market value of all the services provided ina country’s economy in a year, by residents of that country.

b.excludes the income earned by nonresidents of a nation who ownresources in that nation.

c.does not consider the variables of small-scale industries andself-help groups.

d.includes the income earned by foreigners who own resources ina nation.

8. Which of the followingterms best describes the idea that it’s important to meet presentneeds without compromising the ability of future generations tomeet their own needs?

a.Viability

b.Profitability

c.Decentralization

d.Compromise

e.Sustainability

9.According to the continuum ofenvironmental sensitivity, which of the following products would beleast risky to introduce in a foreign market?

a.Clothing tied to unique cultural practices

b.Lemon scented dishwashing soap

c.Papaya juice

d.An industrial welding machine

e.Local food delicacies