1.Which of the following types of marketing refers to selling the same product to all consumers?

Group of answer choices

Differentiated marketing

Niche marketing

Mass marketing

Psychographic marketing

One-to-one marketing

2.As the demand for MP3 players increased, so did the demand for headphones. This is an example of _____.

Group of answer choices

falling demand

assorted demand

changing demand

shifting demand

joint demand

3.Duties of a professional buyer include negotiating prices, delivery dates, and payment terms for goods and services.

Group of answer choices

false

true

4._____ refers to how much a customer will spend in the future.

Group of answer choices

Value proposition

Lifetime value

Customer profitability scale

Customer value

Projected rate of return