1-Which one is not necessarily included in the flow of customer-related databases? A defined the database functions B populate the database C maintain the database D clean the database before doing anything 2- Which one is secondary data? A market research of the company B loyalty program outputs C subscriptions D market data published by association 3- which is not primary data ? A Customer database of the company B data from company in Newsletter C cloud data from Internet D Company merchandisers info at point of sales 4- Which one/s is/are a data standardization? A format of the date B units of measurement C simplification of words D all of the above 5- How many customers are acquired` is a KPI for A customer retention B customer acquisition C customer regaining D customer relations 6- Creating customer clubs is a negative retention strategy. TRUE FALSE 7- A percentage of the sales achieved from all customers who were active at the beginning of the ___ period is: A profit adjusted retention rate B sales adjusted retention rate C Raw customer retention rate D none of the above 8- Which one is a KPI for customer acquisition? A Number of Customers gained B cost to acquire the customer C The value of the customer once acquired D All of the above 9- Customer lifecycle has four major categories: acquiring new customers, retaining existing customers, developing customer value and defining new products and brands with new customers. TRUE FALSE 10- _____ provides answers to questions that are important for both strategic and operational CRM purposes. A data mining B data standardization C data cleansing D data analytics