1.Which one of the following is not a form of new marketing venture?

Answers:

a.

New ad campaigns

b.

Marketing events

c.

Targer customer expension

d.

Customer demographics

2. Which one of the below is considered as an intentional action that creates risk for the firm?

a.

Fraud

b.

Mistakes

c.

Omissions

d.

Poor Judgment

3. According to John Kotter research that was published in 1995, what percent of change programs are successful:

a.

60

b.

70

c.

30

d.

100

4. Which one of the below is a considered as the value of ERM relative to talent management:

a.

Avoid marketing

b.

Eliminate talent voids

c.

Attract new customers

d.

Eliminate accounting costs

5. Which one of the below is one of the ways to elicit risks:

a.

Survey instrument

b.

Affinity marketing launches

c.

Globalization

d.

Co-promotion and co-marketing partnering