1.Which option below gives the BEST definition of Public Relations?

A. Helping an organization and its publics adapt mutually to each other.

B. A professional trade association or person

C. The practice of managing communication in an organization

D. A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

2. All of the following are roles of public relations in organizations, EXCEPT

A. Help the publics to maintain a positive/ favorable view about the Organization/individual

B. Establish and maintain relationships without organizations/individuals

C. Inform the public, prospective customers, investors, partners, employees, and other stakeholders,

D. Create or obtain coverage for clients

3. Common responsibilities of the PR practitioner include, designing communications campaigns, writing press releases and other content for news, and working with the press.

A. True

B. False

4. The most powerful tool of the public relations trade, is the public.

A. True

B. False

5. A public is any group whose members have a common interest or common values in a particular subject

A. True

B. false

6. Travel writers are similar in styles, abilities, and markets.

A. True

B. False

7. A public that can directly affect an organization's pursuit of its value-driven goals by

including publics such as media, employees, government or shareholders is defined as:

A. Primary Publics

B. Secondary publics

C. International publics

D. Immediate community

8> What is a news story about a special event, a celebrity guest, a new promotional program, or other interesting topics that are sent to the news media in hopes that it will generate an article, an interview, or other media attention?

A. Public relations

B. Summary sheet

C. News Release

D. Fact sheets

9. Marcia pulled out her style book and double-checked the formatting of the document she was preparing to send to the local newspaper. She cross-checked to be sure that her contact information was on it and correct, that the document was double-spaced, and ended with a ###. What guideline for good media relations was she following?

A. Preparing news releases properly.

B. Avoiding duplication

C. Being honest

D. Respecting deadlines

10. __________ is the process of communicating favorable information about a hospitality

firm to the public.

A. Public relations

B. Publicity

C. Media Relations

D. News conferences

11. What does a public relations plan identify?

A. Prospects for convention or group business

B. Media outlets that are receptive to hospitality news releases

C. Advertising options and strategies for a property

D. What property has to offer and what type of promotional material should be developed

12. News conferences should be scheduled at a day and time that is convenient to the

schedules and deadlines of the news media.

A. True

B. False

13. Which of the following is/are the media of advertising?

A. Press advertising

B. Radio

C. TV

D. Films

E. All of the above

14. What are the four Ps of public relations?

A. protect. promote, profit, prove

B. perform, promote, publics protect

C. prove, perform, promote, protect

D. progress, perform, promote, prove

15. All of the following are not included in the Code of Practice for Jamaican Journalists and Media Organizations, EXCEPT:

A. Conflict of interest, misrepresentation, discrimination

B. Punctuality, excellent writing skills

C. Fairness, confidential sources, budgeting

D. Discrimination, punctuality, community press conference

PLEASE I AM ASKING KINDLY TO ANSWER ALL AND IT URGENT THANKS