1.Which promotional tool(s) or tactic(s) comprise a push strategy?

A.Targeting opinion leaders and end users

B.Coupons, contests, sweepstakes, and rebates

C.Retailer slotting allowances (promotion fees) for carrying a new product

D.Advertising to draw the interest of consumers who then go to their retailers and request the advertised product

E.All of the answers are correct.

2.Customers' perceptions of value and satisfaction are explained by the service-quality model, which highlights gaps between __________ and __________.

A.Perceived value; economic value

B.perceived value; price sensitivity

C.customer expectations; perceived value of service

D.external communications; actual delivery of service

E.customer expectations; actual delivery of service

3.Microsoft offers students and parents a 10% educational discount on select products sold through Microsoft online. Which of the following price customization tool is Microsoft using?

A.Controlling availability

B.Setting prices based upon transaction characteristics

C.Managing product-line offerings

D.Setting prices based upon buyer characteristic