Question
1.Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. 2.Technology has drastically altered the consumer buying behavior,
1.Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain.
2.Technology has drastically altered the consumer buying behavior, today as consumers we have the luxury to browse and shop virtually anywhere atanytime. What are your thoughts on being able to shop 24/7 virtually?
3.Do you find yourself shopping online more as opposed to the traditional shopping method of visiting the store during store hours? Why or Why not?
4.What are your thoughts on Black Friday in store deals versus Cyber Monday, do you find one to be more beneficial to the consumer than the other?
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Advertising and Promotion An Integrated Marketing Communications Perspective
Authors: George Belch, Michael Belch
10th Edition
78028973, 978-0078028977
