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1.Who are the key stakeholders of Arla in this situation? 2.What are the alternatives? 3.What actions should be taken, and how? 4.What are the potential
1.Who are the key stakeholders of Arla in this situation? 2.What are the alternatives? 3.What actions should be taken, and how? 4.What are the potential risks of Arla's selected strategy?
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Get StartedRecommended Textbook for
Global Marketing management
Authors: Masaaki Kotabe, Kristiaan Helsen
5th edition
470505745, 978-0470505748
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