Question
1.Who is the current CEO of Sears/Kmart? 2.What is the name of Holding Company for Sears/Kmart? 3.What year was the Sears/Kmart merger complete? 4.Who bought
1.Who is the current CEO of Sears/Kmart?
2.What is the name of Holding Company for Sears/Kmart?
3.What year was the Sears/Kmart merger complete?
4.Who bought Who?
5.Which has more stores domestically - Sears or Kmart?
6.What is the company's competitive advantage?
7.What is the company's
a. biggest strength
b.biggest weakness
c.biggest opportunity
d.biggest threat
8.Which of one of the 4p's did each bring to the merger?
Kmart
Sears
9.What are the company's core competencies?
10.Who is their competition?
11.How are they currently positioned in the market?
12.What is the company's current repositioning strategy?
13.Would it be better to spend limited resources on new stores?Why or why not
14.If they do #13 above, how would it impact their low price position?
15. What can the company control?
16.What can't they control?
17.Can they convert their main weakness to a strength? How?
18. Was the merger of Kmart/Sears a merger of equals? Explain briefly.
19.Will Kmart/Sears still exist 5 years from now? Explain.
20.Briefly summarize your team's BEST strategic recommendation to ensure that this
company will remain competitive and profitable.
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