1.Why are brands one of the most critical assets for a firm and how do the competitive advantage.

2. What is conjoint analysis and why is it important? What is the role of attrib importances in conjoint analysis?

3. Please do a detailed competitor analysis as a marketing specialist of (i) Khaadi; and (ii) Breakout. With the help of diagram? Explain it plz

4. You are hired as a marketing specialist to take Super Crisp Chips to the number one position in the channel strategy to accomplish this task? Explained w diagrame

5. What are brand extensions and its types? Please provide two examples?