1)Why should an affiliate marketer check the AffPaying.com site before signing up with a particular affiliate network?

a)To see how many affiliates that particular network already has

b)To see what kind of reviews that particular affiliate network has

c)To see if that particular affiliate network allows all its offers to be promoted on social media

d)All of the above

2)In affiliate marketing, some niches are always popular and attract an audience. What are those niches called?

a)Profitable

b)Widgets

c)Evergreen

d)Blue Chip

3)Which of the following is the most successful CRM on the market today?

a)Microsoft Dynamics

b)Insightly

c)Sugar CRM

d)Salesforce

4)What is another name for A/B testing?

a)Version testing

b)Split-testing

c)Conversion testing

d)None of the above

5)An affiliate offer that doesn't require users to purchase anything, but does require them to input their personal information is referred to as a _________ offer.

a)Trial

b)Lead

c)Payout

d)None of the above

6)A recycling company wants to be regarded as a thought leader online. What should that company do to achieve its goal?

a)Offer free webinars in which the company responds to viewer questions about how to live a more environmentally-friendly life.

b)Run ads on a high-profile, environmentalist's website.

c)Run a Facebook contest; followers need to comment with tips for living a greener life in order to be entered into a prize draw.

d)Offer a 1-800 number that people can call when they have questions about what can and cannot be recycled.

7)What kind of software do companies often use to manage interactions with their customers?

a)ROI

b)Excel

c)CSS

d)CRM

8)The main reason for selecting an affiliate offer to promote should not be __________.

a)Its commission rate

b)Its ROI

c)If it will attract your audience

d)If it will be a good fit for your website

9)The structure of a blog is similar to the structure of a _________.

a)Website

b)Newspaper article

c)PPC ad

d)None of the above

10)What is the name of Amazon's affiliate program?

a)Amazon Prime

b)Amazon Associates

c)Offer Vault

d)Amazon Locker

11)Which of the following is not an example of content marketing?

a)Infographics

b)Case studies

c)TV commercials

d)Blogs

12)What kind of content would appear in an internal business blog?

a)Information about general company operations

b)Industry-specific information

c)Promotional offers for customers

d)All of the above

13)Which of the following is the correct sequence for the execution process in an interconnected marketing plan?

a)Create Content - Create Concept - Peer Review - Approval - Publish/Launch

b)Create Concept - Peer Review - Create Content - Approval - Publish/Launch

c)Create Concept - Create Content - Peer Review - Approval - Publish/Launch

d)Peer Review - Approval - Create Concept - Create Content - Publish/Launch

14)___________ is crucial for any company that wants to be found online by its target market.

a)An original webinar

b)An affiliate offer

c)A presence on Pinterest

d)A page one Google search ranking

15)A blog post that always appears on the first page of your blog is called

a)A sticky blog post

b)A WordPress blog post

c)A Jetpack blog post

d)A Static blog post

16)Which of the following is part of the modern approach to affiliate marketing?

a)Ads on social media sites

b)PPC

c)Social media pages

d)Ads on search engines

17)What is Goo.gl?

a)An affiliate link

b)A social media site

c)A URL shortener

d)A Google Adwords link

18)Blogging analytics allow the blogger to see _____________.

a)What readers are searching for to get to the blog

b)How frequently a blog ad was clicked

c)When the best times to post are

d)All of the above

19)When did William J. Tobin launch the first affiliate program?

a)1989

b)1995

c)2001

d)2003

20)Which of the following is not one of the key elements of a project brief?

a)Objectives

b)Budget

c)Corporate Review

d)Participants

FILL-IN-THE-BLANKS QUESTIONS(25 marks)Complete each statement with the correct word(s).Write your answer in the space(s) provided.

1)A blogger wants to attract a predominantly female audience, under the age of 35. If she went to Google Analytics, she would find out if she was reaching the right people through the _________________________ metric.(1 mark)

2)Marketing teams use a ____________________ so they can understand and track various projects quickly, and determine where they should be spending their time.(1 mark)

3)_____________________ and targeted ____________________ are good sources of keywords for a blog.(2 marks)

4)Joe is playing an online game, but has no more turns left. A pop-up appears, offering to give him five more free plays if he agrees to accept a free shampoo sample from the game's sponsor. He must input his name, home address, and email address to receive the sample.

This game is engaging in _______________________ marketing. (1 mark)

5)_________________________ is the buying and selling of goods and services online. (1 mark)

6)It is possible to refine and make an affiliate marketing niche more specific by using:_______________________, ___________________________, _______________________, and ______________________________.(4 marks)

7)Three essential shopping cart features are: _______________________________, _____________________________, and ______________________________.

8)The principal source of income for a blog is ______________________.

9)Loyalty apps make it easier to track a customer's __________________________.(1 mark)

10)It is important for a blogger to be honest when reviewing products, so that he or she can maintain _____________________________ with his or her target audience.

11)B2B and B2C have different sales processes._______________ is generally more complex and it takes longer to generate a sale.

12)Before an Etsy seller sets a price for a product, he or she needs to consider three things:__________________________, ________________________, and ________________________.

13)Social media platforms like __________________________ and ___________________________ are excellent mediums through which to promote affiliate-linked products with high visual appeal.

14)The Yoast plug-in provides two kinds of analysis called: _________________________and ___________________________.

15)A person might want to start his or her own affiliate network. The biggest advantage of doing so might be more control and not having to abide by _________________________ set by a third party.

1)What are three mediums through which content marketing messages can be transmitted?

2)What are five tools in a marketing toolbox?

3)How long is a typical project brief? What is its purpose?

4)What are the differences between ad copy and white papers?

5)What are two ways that bloggers can self-promote?

6)What are three advantages and three disadvantages of affiliate marketing

EXAMINING A BLOG POSTRead the blog post excerpt that follows and respond to the questions below.

Three Digital Marketing Influencers You Should Follow Today

Why Digital Marketing Influencers Matter

One of the best ways to learn about the digital marketing field is to follow key influencers. These

individuals are industry leaders who have experienced successes and failures. They have learned

from both, and offer valuable advice to newbies and seasoned professionals alike. Neil Patel, Jeff

Bullas, and Gary Vaynerchuk stay current with industry best practices. Consequently, they can

see which trends are gaining traction, and which ones are about to go by the wayside. So, without

further ado, we present a brief introduction to three digital marketing influencers.

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Questions

1)What is the primary keyword/keyword phrase in the blog post?_____________________

2)How many times is the keyword/keyword phrase mentioned in the blog post?__________________

3)Where is the keyword/keyword phrase mentioned in the blog post (underline the appropriate word(s) in the post)?

4)What transition word(s) does the writer use in the post?__________________________

5)List at least three words/phrases you would hyperlink to in the passage.Explain why you would hyperlink to these terms.