1)You have been asked to evaluate Ajmal's mission as follows: Throughout our 60- year journey, we have continuously strived to strike the delicate balance between our ethnic ethos, modernity, and innovation. As a progressive brand, we have carved a niche positioning as an ethnic chic brand that is versatile enough to evolve with the times whilst remaining relevant and identifiable to our consumers. You would most likely observe that the mission statement

		Specifies the buyer needs that it seeks to satisfy but not the customer group or markets it serves
		Informs customers and employees "who we are, what we do, and why we are here"
		Is vague, fairly inaccurate and blurs the essence of the company's business
		Describes more of an objective and a result of what this company does instead of its purpose
		Portrays this companys aspirations for the future

2)Which one of the following was NOT one of the recommendations of Dr. Lauri Santos at Yale University regarding University students?

		Read 30 minutes a day
		Make social connections
		Help others
		Make a gratitude list
		Have healthy habits such as eating, exercise and sleep

3)The rivalry among competing sellers in an industry increases when:

		Buyer switching costs are high
		Sellers have little or no excess capacity
		Demand is decreasing
		Products are strongly differentiated

4)The threat of new entrants is increased when:

		Competitive rivalry is strong
		Competitors have low profitability
		Entry barriers are low
		Industry growth is slow
		Customers purchase on the basis of strong brand loyalty