$2\mathrm{.}1$ Opening vignette: SiriusXM attracts and engages a new generation of radio consumers with data$-$driven marketing

Questions for the Opening Vignette

$1.$ What does SiriusXM do$?$ In what type of market does it conduct its business?

$2.$ What were the challenges? Comment on both technology and data$-$related challenges.

$3.$ What were the proposed solutions?

$4.$ How did they implement the proposed solutions? Did they face any implementation challenges?