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- . 2 1 Ronald Lau, chief engineer at South Dakota Electronics, has to decide whether to build a new state - of - the

-.21 Ronald Lau, chief engineer at South Dakota
Electronics, has to decide whether to build a new state-of-the-art
processing facility. If the new facility works, the company could
realize a profit of $200,000. If it fails, South Dakota Electronics
could lose $180,000. At this time, Lau estimates a 60% chance
that the new process will fail.
The other option is to build a pilot plant and then decide
whether to build a complete facility. The pilot plant would cost
$10,000 to build. Lau estimates a 50-50 chance that the pilot plant
will work. If the pilot plant works, there is a 90% probability that
the complete plant, if it is built, will also work. If the pilot plant
does not work, there is only a 20% chance that the complete pro-
ject (if it is constructed) will work. Lau faces a dilemm Should he
build the plant? Should he build the pilot project and then make a
decision? Help Lau by analyzing this problem.
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