$2\mathrm{.}2\mathrm{.}4.$ What are the considerations to follow to determine what the moral thing to do$?($Take Ford's Pinto case as an example$)$:

You must determine what alternative actions are available.

You must estimate the direct and indirect costs and benefits the action would produce for all involved in the foreseeable future.

Subtract the costs from the benefits to determine the net utility of each action.

The action that produces the greatest sum total of utility must be chosen as the ethically appropriate course of action, this being the alternative that produces the greatest sum total of utility.