2 2. A AaBbccdd AaBbccdd AaBbCcDd AaBb AaBbccc AaB 1 Normal 1 List Para... 1 No Spac... Heading 1 Heading 2 e Fine Ret Title 1 Paragraph Styles 2 45 6 t. Assets decrease by 0.00V, Habilities increase by $50,000 and equity decreases by $50,000. 19 Edit 2 11. Which of the following financial statements shows an organization's financial position on a particular date? A. Statement of Owners Equity B. Balance Sheet C. Income Statement D. Statement of Cash Flows E. Asset-Inventory Ratio *12. Retained earnings at the end of the period is equal to... A. retained earnings at the beginning of the period plus net income minus dividends. B. retained earnings at the beginning of the period minus net income plus dividends. C. retained earnings at the beginning of the period minus net income D. retained earnings at the beginning of the period plus dividends E. retained earnings at the beginning of the period plus net income * 13. The characteristic of information that evaluates whether an amount is large enough to disclose in the financial statements is: A. relevance B. materiality C. data mining D. confidentiality E. None of the above 14. John Oliver decides to open a pizza restaurant on the Montgomery College Rockville campus. In helping to make business operations decision, John looks to the area competition (Dominos, Bolis, Little Caesars) in comparison to learn best practices and to differentiate his pizza place. This practice of determining how well similar companies perform business functions or tasks or comparing a competitor's practices is called A. comparative analysis B. benchmarking C. market research D. competitor comparison E. product differentiation EC w O Bi BE F10 F11 F9 F8 F7 F6 F5 F3 F4 & * Styles 1.1...2......................6 15. In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and North Face. This form of promotion is known as A. trade promotion B. Institutional advertising C. creative selling D. product placement E. online marketing 16. The assortment of cereals manufactured under the Kellogg's name, such as Corn Flakes and Raisin Bran, constitutes the company's A. product mix B. product offering C. product line D. marketing mix E.manufacturing line 17. Advertising slogans, such as "Just Do It" or "Obey Your Thirst" are protection solely to the brand's owner. that are given legal A benchmarks B. catch phrases C. registered phrases D. brand names E. trademarks 18. A few years entering the market, and with significant sales growth Hoppy Frogs has now saturated the market. Hoppy Frogs is still being used and is still relevant in the app games market, but it is looking for new ways to expand its market to Increase sales once again. What stage of the product life cycle is Hoppy Frogs in now? A. Introductory B. Maturity C. Decline D. Growth E. Profit Margin O BE w Design Layout References Mailings Review View Help Grammarly 11 A A A A E 21 | x x AB-A 1 Normal 1 ListPars. 1 No Spac. Heading 1 Heading 2 Title Font Paragraph Find e Repla A Selec 2 Editing 5 19. When an employee is treated unfairly on the basis of some characteristic unrelated to ability, A. the employee can be fired B. the employee can be assigned to a job performed by people with similar characteristics C. management is guilty of discrimination D. the employee is derelict in his or her duty E. the employee has no right to formally complain about this treatment 20. The group of potential customers toward whom the firm directs its marketing efforts is called A target market B market segment C. advertising target D test market E market 21. In projecting sales, you look at other similar companies in similar areas to see what information you can discover. This forecasting technique is known as: A build up approach FOCUS w