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2 (20 Marks)Assuming Coke wants to enter the markets in Eastern Europe with a newer version of Ginger Beer, do acritical analysis of the factors
2 (20 Marks)Assuming Coke wants to enter the markets in Eastern Europe with a newer version of Ginger Beer, do acritical analysis of the factors driving those entry decisions. Provide relevan
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
