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2. (30 points). Applehead Technology is a company that purchases a device called the EyePod from a supplier and then sells the devices to
2. (30 points). Applehead Technology is a company that purchases a device called the EyePod from a supplier and then sells the devices to retail customers. Applehead ships to its customers FOB destination. Applehead is seeking to increase its operating profit as much as possible. If it makes no changes in its operations, the company expects the following for the coming year. # of units sold Price Shipping costs Cost of merchandise Rent of facilities and equipment Managerial and administrative salaries 30,000 $300 per unit $ 3 per unit $160 per unit $1,000,000 $ 1,500,000 Knowing that the company wishes to increase its operating profit, Maria Garcia, the marketing manager, says "I think we should make 2 changes: first, reduce our price to $290 and, second, we should begin to ship FOB shipping point. If we take these actions, I estimate we will increase the number of units sold to 32,500." a. On the spreadsheet provided, prepare contribution margin income statements to analyze each of the 2 possibilities for the coming year, namely (14 Points) i. Applehead makes no changes Applehead adopts Garcia's proposal b. Given Applehead's goal of maximizing its operating profit, based solely on your calculations, should it make the change that the marketing manager suggests? Why or why not? Answer in about a sentence in the space provided on the spreadsheet. (6 points)
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