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2 . 4 . If the CTR is 0 . 0 5 % and the expected yield is 0 . 0 0 2 % to
If the CTR is and the expected yield is to re servations, how many impressions will Chan need to achie ve her booking goal? What will be her cost per click? Provide a launch plan showing how you would allocate your budget across feeder markets and digital vehic les that would achieve Chan s booking goals
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