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2 4 Variance analysis, sales - mix, and tablet computers. BSI markets three different handheld models. SlatePro is a souped - up version for the
Variance analysis, salesmix, and
tablet computers. BSI markets three different handheld models. SlatePro is a soupedup version for the
executive on the go; Slate is a consumeroriented version; and Slatelite is a stripped down version for the
young adult market. You are BSI's senior vicepresident of marketing. The CEO has discovered that the total
contribution margin came in lower than budgeted, and it is your responsibility to explain to him why results
are different from the budget. Budgeted and actual operating data for the company's third quarter of
are as follows:
Actual Operating Data, Third Quarter
Required
Compute the actual and budgeted contribution margins in dollars for each product and in total for the
third quarter of
Calculate the actual and budgeted sales mixes for the three products for the third quarter of
For the third quarter of calculate total salesvolume, salesmix, and salesquantity variances.
Calculate all variances in terms of contribution margins.
Given that your CEO is known to have temper tantrums you want to be well prepared for this meeting.
In order to prepare, write a paragraph or two comparing actual results to budgeted amounts.
Marketshare and marketsize variances continuation of Problem Blank Slate's senior
vicepresident of marketing prepared his budget at the beginning of the third quarter, assuming a market
share based on total sales. The total tablet market was estimated by Foolinstead Research to reach sales of
units worldwide in the third quarter. However, actual sales in the third quarter were units.
Required
Calculate the marketshare and marketsize variances for BSI in the third quarter of Calculate all
variances in terms of contribution margins.
Explain what happened based on the marketshare and marketsizpercent, Variance analysis,
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