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2 (40 Marks) 2.1. To cut the number of projects, the steering committee used a weighting scheme that reflected the airline's priorities, which were: fly

image text in transcribed 2 (40 Marks) 2.1. "To cut the number of projects, the steering committee used a weighting scheme that reflected the airline's priorities, which were: fly safe, generate revenue, reduce costs, and customer service. The weighting scheme easily weeded out the fluff." Use a weighted scoring model to help the committee choose between two projects: Booking System Upgrade and Cabin Crew Retraining. The relative weights for each criterion and the assessment of each project for these criteria are shown in the following table. Which project would you choose and why? (14 marks) 2 . Criteria Weight Booking System Upgrade Pilot Crew Retraining Fly safe 40 4 10 Generate revenue 30 9 9 Reduce costs 20 7 8 Customer service 10 10 10 (Assume 10 represents the preferred score and 1 represents the undesired score.) Use the template provided (Please note template is available in the online answer booklet) Booking System Pilot Retraining Criteria Weight Score Weighted Score Score Weighted Score 2.2. Briefly present to the senior management the limitations of using the weighted scoring model (weighting scheme). (6 marks) 2.3. Due to the limitations of the weighted scoring model (weighting scheme), briefly discuss how Coady can use the following financial models for project selection. 1. Net Present Value 2. Payback Analysis (10 marks) (10 marks)

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