2) [6 marks] Identify and explain TWO strategies of "product mix pricing" that can be used for the Xbox Series? i B COLE LIVE CHAT HELP The following question is related to a PLACE MIX. 3) a. [3 marks] What channel strategy does Microsoft apply in distributing Xbox Series, direct channel, indirect channel or multi-channel? Justify your answer. B EMicrosoft plans to use advertisement on Xbox Series X when it is released. 4) b. [6 marks] Recommend two types of media and two media vehicles (one media vehicle for each of your recommended media) for the advertisement. Justify your recommendations. i y B I COLE LIVE CHAT HELP Notes (-) Question 1 Notes MacBook Air SO DII DDThe following question is related to a PROMOTION MIX. Microsoft plans to use advertisement on Xbox Series X when it is released. 4) a. [4 marks] What advertising objective(s) should be set? Why? i B I IE COLE LIVE CHAT HELP The following question is related to a PROMOTION MIX. Microsoft plans to use advertisement on Xbox Series X when it is released. 4) b. [6 marks] Recommend two types of media and two media vehicles (one media vehicle for each of your recommended media) for the advertisement. Justify your recommendations.PART I: COMPULSORY COMPREHENSIVE QUESTIONS (30 Marks) [Figure A: Xbox Series X and S] .php?attempt=83306&cmid=164708... MacBook Air[Figure B: Competitor of Xbox Series X: PS5] THE MICROSOFT CORPORATION The Microsoft Corporation is an American multinational technology company with headquarters in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and related services. Its best known software products are the Microsoft Windows line of operating systems, the Microsoft Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal computers. In 2019, the revenue of the Microsoft corporation reached US$125 billion and is expected to be US$143 billion in 2020. Video Game Industry and Introduction of Xbox Series Video Game Consoles A video game is an electronic game that can be played on a computing device, such as a personal computer, gaming console or mobile phone. Depending on the platform, video games can be subcategorized into computer games and console games. According to Microsoft, there are more than two billion gamers around the world. The video game industry is growing so fast that it will generate $159.3 billion in revenue in 2020, a 9.3% increase year-over-year. Among the total revenue, console games contribute $45.2 billion, a 6.8% increase year-over-year. In 2001, Microsoft corporation released its first video game console - Xbox and entered the video game console market dominated by Sony and Nintendo. Since then, Microsoft has released Xbox 360 and Xbox One in its video game console portfolio. On November 10, Microsoft released its next-generation MacBook Air\fTHE COMPETITION The video game console market is dominated by three companies - Sony, Microsoft and Nintendo. Among the three video game consoles, PlayStation and Xbox have been the direct rivals (aiming at action games) for a long time and Nintendo Switch is a lot more family friendly. At the time Microsoft launched the Xbox Series (X and S), Sony also released its next-generation video game console - PlayStation 5 (PS5). As a direct competitor against Xbox Series X, PS5 is powered by the same CPU as Xbox Series X and is prices at CAD$629.99. Although the two competing consoles started the pre-order and were officially launched at almost the same time, the PS5 pre-orders were also sold out in minutes. It seems that the battle between Xbox and PlayStation will continue. Please use the scenario above to answer the following questions. The following question is related to a PRODUCT MIX. Consider the introduction of video game consoles with the Xbox brand over time by Microsoft, 1) a. [3 marks] What type of brand development strategy did Microsoft use? Why is this strategy pursued? iv B IEThe following question is related to a PRODUCT MIX. Consider the introduction of video game consoles with the Xbox brand over time by Microsoft, 1) b. [3 marks] What should the marketing managers at Microsoft be concerned with if the current brand development strategy is continued? i B I E 2) [6 marks] Identify and explain TWO strategies of "product mix pricing" that can be used for the Xbox Series? B Econsole market dominated by Sony and Nintendo. Since then, Microsoft has released Xbox 360 and Xbox One in its video game console portfolio. On November 10, Microsoft released its next-generation video game console - Xbox Series. The Xbox Series line consists of two versions: Xbox Series X and Xbox Series S. The Xbox Series X, the fastest and most powerful Xbox ever, is equipped with a custom AMD Zen 2 CPU and a GPU based on AMD's RDNA2 graphics architecture inside. It supports up to 8k resolution and up to 120HZ refresh rate. The solid-state drives for storage can make games load faster than old spinning-platter hard drives. In addition, Xbox Series X will deliver a much better gaming experience by its performance on multimedia, community, cloud gaming and cross-platform continuity. Xbox Series X is priced at CAD$599.99. If you do not feel like CAD$599.99 is the right number for you, Xbox Series S keeps most of the best features for a much more reasonable CAD$379.99. Also launching on November 10, the Xbox Series S is a smaller, less powerful, cheaper version of the Xbox Series X. Unlike its bigger, bulkier sibling, it has no disk drive and cannot play games in 4K resolution. As those prices indicate, the Xbox Series X is for people with a dedicated home-entertainment setup: the 4K TV, the Dolby Atmos sound, the gaming headphones and probably some flashing RBG lights in the mix. The Xbox Series S is for those casual players who do not have a setup designed to fully explore its potential. Whether you buy an Xbox Series X or S, Game Pass is going to be a big part of your future. It is to gaming what Spotify is to music, or Netflix to television. You pay CAD$11.99 a month and get access to over 100 games, or CAD$16.99 for Game Pass Ultimate, which lets you play on your PC and even your mobile phone. Given the pandemic and city lock-down since March, people have more free time at home and need more entertainment to relax the stress and depression. Video game is expected to be in high demand in the market. Although a big investment, the Xbox Series pre-orders were sold out in minutes and all new consoles will be hard to find this holiday season. Canadians can buy the Xbox Series at Microsoft's website, Best Buy, Costco, Walmart, and online stores such as Amazon.Please use the scenario above to answer the following questions. The following question is related to a PRODUCT MIX. Consider the introduction of video game consoles with the Xbox brand over time by Microsoft, 1) a. [3 marks] What type of brand development strategy did Microsoft use? Why is this strategy pursued? i B E S'S COLE LIVE CHAT HELP The following question is related to a PRODUCT MIX. Consider the introduction of video game consoles with the Xbox brand over time by Microsoft, 1) b. [3 marks] What should the marketing managers at Microsoft be concerned with if the current brand development strategy is continued? B SS