$2$a$.$ Discuss the elements of the promotional mix: advertising, public relations, sales promotion, personal selling, and

social media.$(25$ pts$)$

$2$b$.$ How do the uses of each differ?

Describe the differences between a pull and push communication strategy. Provide two real world examples of each.

$(25$ pts$)$

You have just opened a new Microbrewery in Alfred NY$.$ Use the AIDA model to explain how you will need to move

consumers through the steps in the model to try and use your business. $(25$ pts$)$