Question
2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks) (b) Fobel Limited segments its market psychographically. Explain five reasons
2. (a) Explain five reasons why a marketing manager should understand consumer behaviour. (10 marks)
(b) Fobel Limited segments its market psychographically. Explain five reasons that may have led the firm to adopt this method of segmentation. (10 marks)
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The detailed answer for the above question is provided below 2 a Five Reasons Why a Marketing Manager Should Understand Consumer Behavior 1 Effective Targeting Understanding consumer behavior allows m...
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
